South West UK Electrician: From 42 to 121 Organic Clicks (+188%) in 90 Days
Client Entity: Electrical Contractor & EV Specialist (South West England)
Invisible Search Footprint & Trust Killers
Sitting on Google Page 5 (average position 42.5) with just 42 clicks in 3 months. The site had no dedicated landing page for its primary home city, boilerplate duplicate location pages, and damaging homepage counter bugs (“0 Years Experience”).
- Technical & Schema Rectification: Fixed robots.txt, XML sitemaps, and HTTPS redirects while deploying localized Electrician JSON-LD Schema with defined geographical boundaries.
- On-Page Architecture & Local FAQs: Restructured H1-H3 hierarchies across 10+ core pages, created hyper-local FAQ clusters, and built internal link equity.
- High-Intent EV Charger & EICR Content: Engineered dedicated homeowner guides and EV charger comparison clusters capturing top Google positions for high-margin queries.